Social media is an ever-present force in our lives and a game-changer in recruitment. Whether you are looking to find top talent or building your brand’s identity to showcase to future employees, social media matters. At Labor Solutions, we know how powerful social media can be in attracting and engaging with candidates. Here are our top five tips and tricks for navigating the online recruiting landscape.
Different Platforms – Different Connections
Not every social media platform is the same and how you approach each platform will make a difference in your reach to your target audience. LinkedIn is ideal for professional networking, finding qualified candidates, and posting your opening positions. Platforms like Facebook, Instagram, and Twitter can be used to share information like job postings and sharing your company’s culture. Remember to tailor your strategies to fit the style and tone of each platform and have a separate account for your recruiting efforts. Personal social media accounts are just that, personal.So, make sure to use a business centered account to engage with potential candidates.
Content that Captures Your Company
Stand out in a very crowded online space by sharing engaging posts that highlight your company’s culture. This can include posts like employee testimonials, behind-the-scenes looks, and celebrations. Make sure you use high-quality images and videos—no grainy or shaky videos! It is important to regularly update your social media channels with new content to keep candidates interested and informed.
Paid Advertising Pays Off
If your goal is to target a specific audience or increase visibility, then paid advertising on social media is a great tool. Both LinkedIn and Meta (Facebook/Instagram) offer advanced targeting options, which allows you to filter by location, industry, experience level, age and more. Investing in paid ads can help you reach candidates who might not be looking actively for a job, but open to new opportunities.
Links, Likes, and Leads
When you share a job posting on social media platforms, interested candidates are going to want to learn more about the position and your company. Make sure to link back to your company’s website or tag your company’s official social media in your posts. Just remember – Instagram doesn’t have functioning links in their captions, so set up a LinkTree or Landing Page where you can encourage candidates to look at your “link in bio.” Furthermore, active engagement is key to building relationships with potential candidates and showcasing your company’s culture through tone and engagement style. Make sure to respond to comments and messages promptly and participate in open ended discussions on sites like LinkedIn.
Use Employees to Boost Engagement
Encourage your employees to share your job postings and company content on their business or personal accounts. Employee advocacy can extend your reach and sharing out posts to other accounts helps boost your content in the algorithm. It is helpful to provide employees with posting guidelines or resources to help them effectively share out your content and represent your company online.
Use Social Media to Your Advantage
Using social media for recruitment can transform your hiring process. At Labor Solutions, we can help you implement these tips and tricks to attract top talent. Ready to make an impact online? Reach out today.
